Every year companies spend Billions of dollars on product placements in movies. They do it because there’s no better way to reach a mass amount of people for a small (relative to the movie size) amount of money.
Lately, advertisers are …

When you’re selling stuff to people, you need to know how to sell. If you sell on a personal basis, or “offline”, you need to know how to set up a presentation, you need to read the other person’s body …

The postcard below was mailed to our office this week. I’ve noticed more and more companies using “targeting tactics” via Direct Mail to get people to take their promotional offer. (Unfortunately their designs are way behind the times and this …